There are a lot of shoes in the world. There are many different styles, colors, different shapes, and a whole bunch of different levels of comfort. Style plays a pretty big part when buying shoes, but the thing that people look for the most in shoes and what they pay so much for is comfort. This is why only certain shoe companies right now are running the shoe game for example Adidas and Nike are the main brands. Even though the shoes are a little on the more expensive side, they are the most comfortable.
Nike has some pretty comfortable shoes, they have jordans, nike flyknits, and many other shoes. But the main source of comfort and the ones people are talking the most about right now are the Nike vapormax, they have a pretty big price point of $190 USD. But putting the price aside they have air bubbles which makes it super cushiony, bouncy, and just all around comfortable.
Adidas are really killing the game right now because they have this technology called boost. Everybody wants to buy these shoes because all of the good feedback that they have been getting. They really blew up after rapper Kanye West was wearing them on stage. Since then they have been the most popular company and have been rolling out many different styles and colourways. Adidas are finally getting all the recognition they deserve.